Primark teams up with Pinterest on new collection and ways to shop
Primark has teamed up with Pinterest to launch a new homeware collection inspired by the platform’s hottest trends for spring.
Launching in 100 Primark stores, it is also available to purchase via Pinterest using Click & Collect to offer customers an immersive seamless shopping experience.
Subscribe to TRBHaving identified the trends from the search data of Pinterest’s 12 million users, Primark has introduced three new ranges as part of the collection, including Cosy Cottage, Minamaluxe, and Dainty Décor.
To style the new collection before they buy it, shoppers can head to Pinterest and use Collages – an interactive tool to pull together their vision, using cutouts of products from the Primark range. Collages link directly to Click & Collect, which is now available in over 130 Primark stores. The range will be available to purchase in shops throughout March.
Primark and Pinterest are also bringing the collaboration to life across more than 70 Primark store windows and are also offering a first-ever Collage masterclass tour, designed to help those reimagine their dream space, with dates across the UK.
Heather Clark, head of retail at Pinterest UK, said: “Inspiration has a new home. Spoiler, it can be yours. We’re so excited to have inspired Primark’s new range with the trends on our platform – Cosy Cottage, Minamaluxe, and Dainty Decor.
“We’ve seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life. We can’t wait to see these trends in your home this spring.”
