Primark to enter Mexico through El Puerto de Liverpool partnership
Primark is to enter Mexico through a partnership with leading Mexican retail group El Puerto de Liverpool.
With a population of nearly 130 million and a well established retail market, Primark said the country represents a significant opportunity for its business.
Subscribe to TRBIt added that it will now be working with El Puerto de Liverpool to make the market entry happen, and will reveal further details as the work progresses.
Eoin Tonge, chief executive of Primark, said: “As we continue to expand internationally, we are seeing growing demand for the unique combination of quality, style and affordability that defines Primark.
“We believe our proposition will resonate strongly with Mexican consumers and are delighted to be partnering with El Puerto de Liverpool, whose experience and deep market understanding make them the ideal partner to support our growth in the market.”
In addition to an ecommerce platform, El Puerto de Liverpool operates 125 Liverpool department stores, 72 Liverpool Express stores and 196 Suburbia stores, as well as 173 specialty boutiques and 30 shopping centres across the country.
Enrique Güijosa, chief executive of El Puerto de Liverpool, said: “We are honoured and excited to bring Primark to Mexico, a world-class brand whose unique value proposition we believe will strongly resonate with Mexican consumers.
“By combining Primark’s globally recognised retail model with El Puerto de Liverpool’s deep understanding of the local market and operational expertise, we look forward to delivering a relevant and compelling offering while building a strong foundation for long-term growth in Mexico.”
Primark now operates more than 500 stores across 19 markets. Last week, it announced that it would be rolling out home delivery across Great Britain, as it reported that its UK sales were expected to grow by around 1% in its fourth quarter, ending 12 September.
