Primark opens first Qatar store at Doha Festival City
Fashion retailer Primark has opened its first store in Qatar in partnership with retail franchise operator Alshaya Group.
Situated at Doha Festival City, the store takes Primark’s presence to 21 international markets and makes Qatar its fourth country in the Middle East, following its entry into Kuwait in 2025 and the UAE and Bahrain this year.
Subscribe to TRBThe store covers more than 52,000 square feet across three floors and has created 400 jobs for staff joining the business. A second Qatar store will follow in Villaggio Mall early next year.
Eoin Tonge, Primark chief executive, said: “It’s been a significant first year for Primark in the region, and we’ve been excited by the response from customers as we’ve grown our presence.
“Today’s opening in Qatar builds on that momentum and marks the milestone of our 21st market globally.
“Together with Alshaya Group, we’re continuing to bring Primark to new places and new customers, with a second store in Qatar to follow early next year.”
John Hadden, chief executive of Alshaya Group, said: “As we continue our partnership with Primark to bring the much-loved brand to the region, we are really proud to open our sixth store in our fourth country in the region – in just a year.
“The response to the first Qatar store has been amazing – thank you to all our customers who joined us at the opening, and to our partners at Al Futtaim, as we continue our exciting journey with Primark.”
Primark is continuing its expansion across the GCC, with a second Kuwait store due to open at Aventura Mall early next year, and its first ever store in Saudi Arabia scheduled to open in March 2027.
