H&M collaborates with Lakwena Maciver on latest kids collection
H&M has embarked on a kidswear collaboration with contemporary British artist, Lakwena Maciver.
Featuring a kaleidoscopic colour palette, vivid patterns and graphics adapted from Maciver’s works, the collection comprises a range of t-shirts, hoodies and denim items, as well as a t-shirt dress, knitted tank and accessories.
Phrases that read “Small but mighty” and “A lovely day” are repeated in rainbow hues across t-shirts and hoodies by either being incorporated into squiggles and swirls, or featured as graphic texts.
Sofia Löfstedt, head of design and creative H&M Kids, said: “Confident and colourful, this smile-inducing collection provides a dose of optimism for our younger customers thanks to the distinctive visual language of Lakwena. We’re thrilled to collaborate with an artist whose eye-catching work promotes positive messages of love, unity and empowerment, offering our young customers a unique opportunity to express themselves.”
Born in 1986, Maciver’s work has been displayed internationally from London to Los Angeles, and her artworks have also adorned various buildings including the Bowery Wall in New York and a monastery in Vienna.
