THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Olivia’s acquires Houseology

Olivia’s has stepped in to save online luxury furniture and homewares retailer Houseology following its collapse into administration. Part of The Moot Group, Olivia’s has acquired… View Article

HOME AND DIY RETAIL NEWS

Olivia’s acquires Houseology

Olivia’s has stepped in to save online luxury furniture and homewares retailer Houseology following its collapse into administration.

Part of The Moot Group, Olivia’s has acquired all IP and assets, including Houseology’s suppliers and stock, for an undisclosed sum.

Houseology will continue to be a standalone brand while under The Moot Group umbrella.  Prior to its administration, the company had raised over £6 million in investment since it was founded in 2010. Once generating annual revenues of around £10 million, Houseology slowly declined throughout 2019 and had poor sales in the fourth quarter of of the year. Olivia’s said the company suffered due to poor marketing and problems with its logistics processes.

Established in 2018, The Moot Group is led  by founder Nick Moutter and is on target to deliver £20 million in revenue for 2020.

Moutter  said: “I’m excited to expand The Moot Group’s current luxury home offering and breathe new life into a brand that has served so many loyal customers over the last 10 years. We’re working hard to ensure a smooth transition for Houseology customers and suppliers and deliver our mission of being the place online to get fashion for your home.”

Subscribe For Retail News