Olive Jennings opens first physical store as part of Seven Dials incubator scheme
Olive Jennings has become the first retailer to open a store as part of Shaftesbury’s ‘Start Up With Seven Dials’ pop-up incubator initiative.
Situated at 35-37 Monmouth Street, the shop will offer the brand’s full range of eco-friendly homewares and décor items, including hand-made dried flower arrangements and fragrant room mists.
Founded by designer Amy Harrison-Mason and named after her grandmother, Olive Jennings is one of four female-led brands to be selected for the scheme following a judging process with a panel of industry experts.
The space will also offer a series of craft workshops where participants can learn the art of hand-tied bouquets and fragrance creation.
Harrison-Mason said: “This location is one of the first places in London that I fell in love with when I moved here – it’s home to so many exciting new businesses, and also maintains the history and culture of the area which I think is really special. I can’t wait to be a part of it, especially at such an important time for retail. I think that, more than ever, how we buy reflects how we live, and there’s a real consumer focus on sustainability and supporting independent brands, especially in Seven Dials.”
Samantha Bain Mollison, retail director at Shaftesbury, added: “It has been a pleasure to discover unique and entrepreneurial brands such as Olive Jennings throughout the process of ‘Start Up With Seven Dials’, and we can’t wait to share these discoveries with the public. Olive Jennings stood out to us immediately for its gorgeous product range and well-considered approach to production and quality, all of which align with Seven Dials as a destination.”
The four selected brands have been awarded the opportunity to trade from Seven Dials for a limited time, with a ‘black canvas’ retail space provided and full operational support from Shaftesbury. The other winners include Tihara Smith, Billy London and KATI KAIA, all of which will open individual retail pop-up spaces in the district in the coming months.
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