Mattress Online continues with its ‘clicks-and-mortar’ expansion
Yorkshire-based Mattress Online is to open a further store as part of an ambitious ‘clicks-and-mortar’ expansion.
The business acquired the Skipton Bed & Sofa Centre earlier this year and has now added the premises of Sheffield bed outlet, Eades & Co (formerly Discount Beds) to its portfolio.
Mattress Online aims to acquire and roll out 10 physical stores over the next five years, blending its customer experience and turnaround times with a traditional in-store experience.
Mattress Online’s first fully branded store will open on Alderson Road, Sheffield on 12th August.
Steve Adams, Mattress Online’s CEO, says: “It is really exciting to be launching our very first branded store here in South Yorkshire, increasing our footprint as a business and creating new jobs locally.
“This omnichannel approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, strengthening our brand in the north of England.
“As customer needs and behaviours change, companies need to be able to change with them, and as a fast-growing, tech-driven company, we are always looking to innovate and try new approaches.
“Our physical stores offer the best of both worlds, and we’re looking forward to welcoming customers into our new premises, which is just a goal-kick from Bramall Lane.”
The news comes as the retailer has added a trio of new roles within its digital and commercial operations teams. Last month it welcomed Martin Adams as Chief Innovation Officer.
