Kingfisher hires retail media director
Kingfisher, the parent company of B&Q and Screwfix, has appointed Hélène Trad as retail media director.
Trad has been working for the last three years with Alix & Partners, most recently as director of revenue & growth, retail and media.
Prior to that, she worked with Amazon Ads where she served as head of strategy, insights and analytics, and global business operations. In this position, she was accountable for unlocking incremental revenue growth across Europe, Japan and the US.
Romain Roulleau, Kingfisher digital director, said: “We are thrilled to welcome Hélène to Kingfisher. Her deep expertise in retail media and data-driven growth strategies will be instrumental as we accelerate our proposition.
Subscribe to TRB“Hélène’s experience in building scalable frameworks and driving innovation across global markets will help us unlock new opportunities for our customers and brand partners alike.
“Retail media is a fast-growing opportunity for Kingfisher, as part of our wider digital ecosystem, where we are leveraging our strong e-commerce presence and customer data to create new value streams.”
Kingfisher said Trad will based at its London headquarters in Paddington.
Trad said: “I am excited to join Kingfisher at such a pivotal time for its retail media proposition. The group’s scale, customer reach, and commitment to innovation create a unique platform to deliver value for both shoppers and advertisers.
“I look forward to working with colleagues across the business to shape and grow Kingfisher’s retail media offering into the future.”
