B&Q appoints Laura Karsunky as director of retail media
B&Q has appointed Laura Karsunky as director of retail media as part of a strengthening of its commercial proposition.
The retailer said the move will help deliver more relevant experiences for customers while enabling suppliers and brand partners to engage more effectively with B&Q shoppers.
Subscribe to TRBWith over 20 years’ experience in media, advertising and technology, Karsunky previously spent almost a decade at Amazon Ads, most recently as head of global growth sales, UK.
B&Q said the appointment has come at a pivotal time for the business as it looks to benefit from increasing demand from suppliers and brand partners for retail media solutions.
Karsunky will play a key role in shaping the next phase of the offering, including strengthening its commercial proposition and expanding its digital advertising and media capabilities.
Virginia Wakefield, ecommerce director at B&Q, said: “Retail media is a key strategic priority for B&Q, helping us deliver more relevant experiences for customers while creating greater value for our supplier and brand partners.
“Laura’s appointment comes at an important time as we continue to evolve our proposition, and her extensive experience will be instrumental in shaping the next stage of our growth. I’m delighted to welcome Laura to the team and look forward to seeing the impact she’ll make.”
Karsunky said: “I’m thrilled to be joining B&Q at such an exciting time for the business. There’s a real opportunity to build on the strong foundations already in place and continue developing a retail media proposition that creates value for both customers and our supplier and brand partners. I’m looking forward to working with the team to drive the next phase of growth.”
