THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis announces new design director and vision for home

The John Lewis department store chain has appointed Charlotta Elgh as its first director of design for home. The retailer said the move coincides with a… View Article

HOME AND DIY RETAIL NEWS

John Lewis announces new design director and vision for home

The John Lewis department store chain has appointed Charlotta Elgh as its first director of design for home.

The retailer said the move coincides with a shift in in its design direction for home, which will be spearheaded by Elgh. This will include moving away from multiple trends to introduce a new, pared back interior rulebook with two trends.

John Lewis said its home trends have been halved and simplified into ‘Modern’ and ‘Classic’ expressions, with each offering customers furniture and accessories for their home and garden that will be “affordable, achievable and unique in style”.

Elgh worked for 14 years with IKEA until 2020  where her most recent role was development leader IKEA concept. During her career, she has been responsible for developing over 1000 textile products for the global market and has also founded and run an award-winning advertising agency.

She said: “I am thrilled to join John Lewis and be part of such an iconic British brand. My vision for home is simple, I want to make it easy for customers to shop with us and identify their own style; whilst also ensuring we design for a number of different price points. Starting with spring we are moving forwards with two distinct trends that highlight and champion our heritage.

My vision for every home product we sell, is that each and every design that comes from my team is iconically John Lewis – the attention to design details, the quality and the timeless style – means it is undeniably part of our range. You’ll see this beginning to come through in spring, with products such as the Blocky armchair and more will come later this year across the whole department.”

Subscribe For Retail News