IKEA launches store on Alibaba’s Tmall
IKEA has opened a flagship store on Alibaba’s Tmall platform as it looks to make its products more accessible to consumers in China.
The move marks the first time that the furniture retailer has made its products available on a third-party marketplace.
Jiang Fan, president of Tmall and Taobao at Alibaba Group, said: “IKEA is the world’s leading home furnishing retailer and loved by many Chinese consumers. It is truly exciting for us to help IKEA explore online channels and to enable more Chinese consumers to purchase IKEA products with greater convenience.”
Ikea’s Tmall store features around 3,600 home furnishing items.
Jon Abrahamsson Ring, managing director of Inter IKEA Systems, said: “At IKEA, we are very proud of our IKEA stores, but we are always eager to learn how to improve our service. We are happy about this collaboration with Alibaba. I’m convinced that we will learn a lot and develop even better ways to meet our customers.”
