Hobbycraft achieves robust Christmas trading results
Arts and crafts retailer Hobbycraft has reported an uplift in sales over the key festive period as customers looked to make Christmas gifts and decorations.
Total sales grew by 7.2 per cent over the seven weeks to Boxing Day, compared with the same period last year. It highlighted that like-for-like sales grew by 5.5 per cent, as it also benefited from new store openings.
The company said “strong” underlying growth in store sales was aided by investment in the firm’s new website and quicker click and collect services. Click and collect orders increased by 54 per cent, representing 40 per cent of all online orders.
The high-street chain said the increased demand for handmade Christmas items boosted sales of wreaths, brush-lettered baubles and crackers. Personalised products were also popular, and the firm recorded a 50 per cent jump in sales of blank ceramic Christmas decorations for painting and decorating.
Dominic Jordan, CEO at Hobbycraft commented: “We are delighted to report a robust set of results for Christmas, as our customers invest in thoughtful, personalised, and handmade items, whilst also being at great value. With it being a tough year for many, the process of crafting can help with mindfulness and with something that is handmade, it is more likely to be kept for longer as it has a personal connection to that individual or loved one. We’ve seen so many beautiful handmade items this year which has brought a lot of festive joy.
These fantastic results are a testament to our incredible colleagues who continue to provide amazing service and passion for our customers, and this dedication was recognised in May 2022 when we were revealed as the No.1 Best Big Company to work for in the UK by Best Companies.”
