THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Hobbycraft achieves robust Christmas trading results

Arts and crafts retailer Hobbycraft has reported an uplift in sales over the key festive period as customers looked to make Christmas gifts and decorations. Total sales… View Article

HOME & DIY

Hobbycraft achieves robust Christmas trading results

Arts and crafts retailer Hobbycraft has reported an uplift in sales over the key festive period as customers looked to make Christmas gifts and decorations.

Total sales grew by 7.2 per cent over the seven weeks to Boxing Day, compared with the same period last year. It highlighted that like-for-like sales grew by 5.5 per cent, as it also benefited from new store openings.

The company said “strong” underlying growth in store sales was aided by investment in the firm’s new website and quicker click and collect services. Click and collect orders increased by 54 per cent, representing 40 per cent of all online orders.

The high-street chain said the increased demand for handmade Christmas items boosted sales of wreaths, brush-lettered baubles and crackers. Personalised products were also popular, and the firm recorded a 50 per cent jump in sales of blank ceramic Christmas decorations for painting and decorating.

Dominic Jordan, CEO at Hobbycraft commented: “We are delighted to report a robust set of results for Christmas, as our customers invest in thoughtful, personalised, and handmade items, whilst also being at great value. With it being a tough year for many, the process of crafting can help with mindfulness and with something that is handmade, it is more likely to be kept for longer as it has a personal connection to that individual or loved one. We’ve seen so many beautiful handmade items this year which has brought a lot of festive joy.

These fantastic results are a testament to our incredible colleagues who continue to provide amazing service and passion for our customers, and this dedication was recognised in May 2022 when we were revealed as the No.1 Best Big Company to work for in the UK by Best Companies.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News