ProCook delivers “robust” Black Friday and Christmas trading
Kitchenware retailer ProCook has said it experienced “robust” trading in its third quarter when total revenue increased by 3% year-on-year to £23.1 million.
Total like-for-like revenue edged down 0.4%, but this was better than the respective declines of 7.9% and 1.8% seen in its first and second quarters.
Meanwhile, online like-for-like revenue fell by 5.1% which the retailer mainly attributed to disruption during the first six weeks of the quarter following the launch of its new website at the end of summer.
However, retail revenue climbed by 9.5% as ProCook benefited from the opening of two new stores. On a like-for-like basis, the growth was 3.1%.
Lee Tappenden, ProCook chief executive, said: “I am pleased that trading metrics are continuing to improve despite the difficult consumer backdrop, and that we have delivered a robust Black Friday and Christmas trading period, outperforming our market.”
ProCook said it made good progress in the period on improving customer experience both online and in store and enhancing value for customers through price reductions.
Looking ahead, Tappenden said: “Whilst we remain cautious about the timing and pace of market recovery, we are confident in our proposition and energised by the opportunities available to us to build an even stronger customer-focused business as we continue to make good strategic progress which will allow us to accelerate profitable growth as trading conditions improve.”
