H&M Home to take new concept store to Birmingham
H&M Home is to open a new concept store at Birmingham’s Bullring this autumn.
Spanning 530 square metres, the shop will stock H&M’s full assortment including furniture and lamps. It will also sell products from a selection of other brands.
The new concept was originally launched last year across five European markets. This included the opening of a standalone store on London’s Regent Street.
Speaking about the new Birmingham store, Peter Klagsmark, general manager H&M Home, said: “It is so exciting that we now enter Birmingham with our new concept and offer. Our Concept Store is a strong complement to our digital offer and we look forward to present our assortment and concept in more detail closer to the opening.”
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