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Flooring Superstore steps up expansion plans

Flooring Superstore is to double its number of stores in 2021 after opening 25 shops in England, Scotland and Wales during the last three years. The… View Article

HOME & DIY

Flooring Superstore steps up expansion plans

Flooring Superstore is to double its number of stores in 2021 after opening 25 shops in England, Scotland and Wales during the last three years.

The company is now planning to take its store total to 50 by launching 25 shops in major towns and cities next year.

Flooring Superstore’s chief retail officer Chris Barber said: “We now have stores stretching from Edinburgh down to the south coast of England. We are aiming to increase this further in 2021 so we have full coverage across the whole of the UK.

“The South East and Greater London are among our key target areas, but there are also several other large urban and retail centres on our radar. Opening 25 stores throughout 2021 will help further cement our position as a market leader in the retail flooring sector.”

The company said it has benefited from people investing in DIY and home improvements during the coronavirus pandemic, buying flooring from its online shop during lockdowns, and visiting its stores following their reopening in June.

Barber said: “This omnichannel strategy has worked really well; bringing online prices to the high street and having multiple channels available for customers to engage with us and ultimately purchase.”

Flooring Superstore began life as online retailer in 2012 then began opening physical stores in 2017. The company currently operates shops in Edinburgh, Birmingham, Swindon, Newport, York, Coventry, Thurrock, Bracknell, Birtley, Havant, Keighley, Milton Keynes, Bristol, Newton Abbot, Stockport, Crewe, Stockton, Wolverhampton, Brent Cross, Croydon, Swansea, Newcastle, Romford, Huddersfield and Doncaster.

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