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Porcelain Superstore see sales more than double

Manchester-based tile retailer Porcelain Superstore has recorded a seventh consecutive year of growth, after seeing more than a 100% increase in year-on-year turnover. Sales at the… View Article

HOME AND DIY RETAIL NEWS

Porcelain Superstore see sales more than double

Manchester-based tile retailer Porcelain Superstore has recorded a seventh consecutive year of growth, after seeing more than a 100% increase in year-on-year turnover.

Sales at the family-run business topped £13.5m during their financial year, which ran from September 1, 2020 to August 31, 2021. This is more than double their 2020-year-end of £6.65m. The online tile retailer also took on seven full-time hires across service, warehousing and fulfilment – increasing their total workforce to 25.

The three brothers behind the family-run-business hope to see turnover hit a record £15m for the 2021 calendar year. Abbas Youssefi, who founded Porcelain Superstore alongside his siblings Ben and Sam in 2014, credits the success to the firm’s clear ambition to buck existing trends in the tile market as well as continued investment into their website, marketing and staff.

He said: “Logistically, it was an extremely challenging year with the impact of Brexit and the ongoing pandemic. However, rather than buckle down over the last 12 months, we’ve expanded our range, our staffing and completely overhauled our website to make it more aspirational, informative – and most importantly – user friendly.”

The year hasn’t been without its problems. One of the biggest issues faced by Porcelain Superstore has been the shortage of HGV drivers, which has delayed some stock reaching their warehouse, as well as longer turnaround times on customer orders. However, thanks to their large stockholdings, impact has been kept to a minimum.

Abbas added: “The growth plan has been strong and deliberate, and we have seen the benefits of previous investment in warehousing.”

 

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