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Flooring Superstore opens seven new stores in three weeks

Flooring Superstore has opened seven new stores in three weeks in a £1 million investment in expansion. The retailer has launched shops in Norwich, Lincoln, Hull,… View Article

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Flooring Superstore opens seven new stores in three weeks

Flooring Superstore has opened seven new stores in three weeks in a £1 million investment in expansion.

The retailer has launched shops in Norwich, Lincoln, Hull, Basingstoke, Orpington, Carlisle (pictured) and Reading.

Flooring Superstore is working to  roll out 25 new stores in 2021 after it benefited from more people  investing in home improvements during the Covid-19 pandemic. The retailer said it has been the most profitable period in its history as people also bought more from its websites when shops were closed during lockdowns.

Flooring Superstore chief retail officer Chris Barber said: “We have been planning the recent store launches for a while and as soon as the sector got the green-light from the Government to resume trading from 12 April, we were ready to open from that date. We are seeing lots of first with the new stores, such as having a presence in areas such as Humberside, Cumbria, Lincolnshire and Norfolk for the first time.

“Our strategy is built on opening in areas with large conurbations and on busy retail parks with high footfall where we can make our own contribution to the local economy in these areas.”

The retailer offers a range of carpets, vinyl, laminate, real wood, luxury vinyl tiles, EvoCore and artificial grass.

Barber added: “This means we can offer people a one-stop-shop for all their flooring needs, so they can get everything under one roof, whether its carpet for the living room, vinyl for the kitchen and even artificial grass for the garden. And because we started life as an online retailer in 2012 and have grown our ecommerce platform, it means we can offer online pricing to people visiting our physical stores.

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