Fabulosa hires Sara Hassan as head of brand
Fabulosa has strengthened its management team with the appointment of Sara Hassan as head of brand.
Having successfully led strategic marketing campaigns for several major brands, Hassan most recently was head of marketing at home furnishing specialist, Arighi Bianchi, where she has been working for the last two years.
In her new role, she will help drive the fragrance led home and lifestyle brand‘s overall brand marketing strategy and direction.
Adam Burnett, global brand director at Fabulosa, said: “Since our formation six years ago, Fabulosa has achieved significant growth, driven by innovation and strategic expansion into both established and emerging markets.
“As we look to build on this momentum, continued investment in our brand is essential. With that in mind, we are delighted to welcome Sara to the Fabulosa team as our new head of brand. Her expertise and leadership will play a pivotal role in shaping our brand strategy and amplifying our market presence.”
Based in Nantwich in Cheshire, Fabulosa began building its export channel in 2021 and now distributes its products across Europe, Africa, West Asia and Australia.
