eBay collaborates with Pinterest creators
eBay UK is collaborating with Pinterest on Christmas-themed idea ads with a paid partnership campaign as it looks to reach new audiences.
With the content aiming to inspire Pinners to celebrate ‘Christmas Your Way’, the marketplace has enlisted the help of top UK Pinterest creators Poppy Deyes, Making the Manor and Tiffany Grant-Riley to offer DIY design and gifting inspiration to highlight eBay’s home and garden offering.
Alex Allcott, brand director at eBay UK, said: “Handing over the creative power to three brilliant Pinterest creators known for their interior inspiration has helped shape up authentic content that could only come from creators who understand our audience. Utilising Pinterest to closely collaborate with creators has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home.”
Home decor is the top category on Pinterest and the platform has recently seen a 3.5% uplift in searches for ‘Christmas decor DIY’.
Speaking on behalf of the home retail team at Pinterest, Daniella Gregory said: “Millions of interior-lovers come to our platform every month looking for new inspiration to refresh their homes. Recently we’ve seen a particular spike in searches for ‘Christmas decor DIY’, which gives eBay the perfect opportunity to highlight the variety of products that can be bought or upcycled on the marketplace, to create those beautifully personal gifts.”
