Dusk enters trade market with new B2B offering
Dusk, the online furniture and homeware retailer, is entering the professional interiors market with the launch of B2B division Dusk Trade, which will run alongside its consumer channel.
Aimed at interior designers, property developers, housebuilders, build-to-rent operators, landlords and hospitality businesses, the offering has been created in response to growing demand for design-led furniture and homeware backed by dependable service and flexible fulfilment.
Dusk said its long-term B2B growth strategy will include investment in dedicated trade services, specialist account support and product development designed specifically for professional customers.
Subscribe to TRBThe retailer said the offering will suit projects of every scale, from individual residential refurbishments to large scale housing developments, build-to-rent schemes and hospitality fit-outs. Members will also get exclusive trade pricing, personalised quotations and delivery options tailored to their project requirements.
Dusk said the move marks an important step in the company’s long-term growth and diversification into the UK’s property, interiors and hospitality sectors.
Andy Clerke, trade director at Dusk.com said: “We’re seeing increasing demand from developers, designers and hospitality operators looking to simplify procurement without compromising on quality or design.
“Today’s projects require partners who can deliver across multiple product categories, offer flexibility and provide dependable from quotation through to delivery.
“Dusk has built a strong reputation for combining great design with exceptional value, and we’re now bringing that same proposition to professional customers through a dedicated trade offering built around the way they work.”
In May, Dusk expanded its online presence with the launch of a 170 furniture and textile product lines on Very.com.
