Dunelm posts strong first quarter sales growth
Dunelm has seen its first quarter sales increase by 9% to £390 million after the homewares retailer benefited from volume growth.
In the 13 weeks to 30 September, its stores and digital channels both performed well, with the contribution from digital sales rising by two percentage points to account for 35% of total sales.
The retailer said its new autumn/winter ranges, including new collaborations with Disney and the Natural History Museum, have been popular with customers. Upholstery ranges also put in a strong performance with good growth in sofas and sofa beds.
Dunelm said it is on track with its accelerated store roll-out plan which includes opening five to ten stores per year for the next two years.
Nick Wilkinson, Dunelm chief executive, said: “Our proposition, which offers an increasingly wide range of homewares products, continues to prove popular with customers, as we delivered another strong sales performance in Q1.
“We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as ‘The Home of Homes’.”
Whilst recognising that the UK economy and consumer outlooks remain relatively uncertain, Dunelm said it is well placed to deliver ongoing sustainable growth.
Wilkinson added: “There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us.”
