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Dunelm posts third quarter sales growth despite “challenging” trading backdrop

Dunelm has seen its third quarter sales rise by 6% to £423 million after it delivered broad based growth both in-store and online. The homewares retailer… View Article

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Dunelm posts third quarter sales growth despite “challenging” trading backdrop

Dunelm has seen its third quarter sales rise by 6% to £423 million after it delivered broad based growth both in-store and online.

The homewares retailer said trade was boosted by its winter sale resonating particularly well with customers. There was also a good response new designs introduced this spring and its Conscious Choice range of sustainably-focused lines.

Nick Wilkinson, chief executive of Dunelm, said: “We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop. This was apparent through our successful winter sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living. ”

Dunelm said new stores opened this year, which include both larger and smaller formats, have performed ahead of expectations. Furthermore, investment in digitalising the business  has delivered strong returns, with digital sales making up 36% of total sales in the quarter.

Looking ahead, Dunelm said it will remain focused on strengthening its customer offer to provide “unbeatable choice and value”. Its expectations for the full year are unchanged with pre-tax profit anticipated to be line with current market expectations.

Wilkinson added: “As we continue to seize the many opportunities we see, we are investing for the long term and making good progress against our plans, which include the ongoing development and extension of our product ranges, building our customer data platform and optimising our marketing channels. These plans give us good confidence for ongoing success.”

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