Dunelm unveils sustainably focused ‘Conscious Choice’ range
Dunelm has launched a sustainably focused homewares range called Conscious Choice.
The initial launch comprises more than 800 bathroom, bedroom and kitchen products, as well as children’s pieces, accessories and decorative items.
The retailer said the collection will help customers to make more thoughtful purchasing decisions as the products will all meet sustainability driven criteria. Featuring materials such as recycled glass, organic fabrics and responsibly sourced timber, all products qualifying for the Conscious Choice badge are made from at least 50% lower impact materials by product weight. Furthermore, nearly half also offer an extended guarantee of between five and 25 years.
Nick Wilkinson, chief executive of Dunelm, said: “Our Conscious Choice products are intended to give our customers more opportunities to make informed choices. Operating more sustainably is one of our key ambitions as a business and Conscious Choice will continue to evolve as we learn more and develop more sustainable materials and production processes.‘’
Dunelm said the collection will continue to evolve and will also be extended into new categories.