The Body Shop unveils its new activism focused Stratford store
The Body Shop has unveiled its new workshop store concept at its refurbished shop at Westfield, Stratford.
In a statement, the ethical beauty company said the design of the store has been inspired by its activist heritage.
The shop will aim to be a place for local residents to explore products and share ideas. It also includes a unique space where people can discover The Body Shop’s activist roots and how to campaign for social change on issues ranging from gender equality to fighting cosmetic animal testing.
The store also features a refill station as part of The Body Shop’s mission to make refilling empty beauty bottles mainstream.
Maddie Smith, managing director UK & Ireland at The Body Shop, said: “There are countless places to buy beauty products, but how many where you are encouraged to show up and be a part of the change? The launch of our workshops is a very practical mission: to change consumer behaviour. We want to bring people together to realise they are capable of making small changes that could benefit our communities and the planet.”
