Dunelm to go plastic-free this Christmas
Homewares retailer Dunelm has announced plans to ditch glitter this Christmas as it looks to cut plastic from its festive ranges.
The company has also pledged to completely remove plastic packaging from its baubles and eliminate plastic from all wrapping paper and reduce 400kg on shrink-wrap.
Shriya Pancholi, senior sustainability manager at Dunelm, said: “Ensuring sustainable business practices remains a key focus for us at Dunelm and as our customers’ interest in sustainable and conscious shopping grows, we’ve been working hard to make sustainable living affordable and accessible to our customers.
“At Christmas, as a nation, we are notoriously guilty of wasting huge amounts of plastic and so our aim is to be part of the solution, not the problem. We hope the changes we have made to our Christmas ranges will allow our customers to enjoy their festivities without worrying about the environmental impact.”
Dunelm will be replacing glitter with alternatives such as lurex threads and metallic threads and paints to add shimmer. The company’s Christmas range will also include hanging paper decorations which can be refolded down and reused, gift bags made from recycled plastic bottles and stuffed toys filled with recyclable fillings.
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