Dunelm collaborates with Natural History Museum
Dunelm has embarked on a collaboration with the Natural History Museum.
Celebrating the wonders of the natural world, the collection includes a range of exclusive homewares, many of which use second-life packaging and recycled materials where possible.
Nick Wilkinson, chief executive at Dunelm, said: “We are delighted to be announcing this collaboration with the Natural History Museum, which offers the opportunity to communicate our long-term aligned interest in achieving our climate targets as well as educating ourselves, our communities and our customers in the process.”
Dunelm said the museum’s assets inspired its team to create a series of completely bespoke designs beginning with botany and palaeontology. In addition, the museum’s curators and scientists played an active role in the development of the products to ensure that they accurately portray its artefacts and interiors.
Wilkinson added: “The collection is an inspiring reflection of the museum’s world-leading collection and ethos, but also helps drive forward our own ambitious sustainability targets. This is about more than simply selling great quality products – it’s about helping customers to make more informed and sustainable choices.”
