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Dreams embarks on partnership with Special Olympics GB

Bed retailer Dreams has embarked on a partnership with Special Olympics GB as part of its commitment to inclusion. This means the retailer has become the… View Article

HOME AND DIY RETAIL NEWS

Dreams embarks on partnership with Special Olympics GB

Bed retailer Dreams has embarked on a partnership with Special Olympics GB as part of its commitment to inclusion.

This means the retailer has become the first British brand to partner with all three national multi-sport event associations in the UK, including the British Olympic Association and the British Paralympic Association.

Special Olympics GB is a non-profit organisation and the largest provider of year-round sports training and athletic competition for children and adults of all abilities with intellectual disabilities. Founded in the US in 1968 by Eunice Kennedy Shriver, it now operates in more than 200 countries worldwide.

Dreams will support the organisation in its ambition to offer sporting opportunities to its 6,500 athletes and the 1.5 million people who live with intellectual disabilities in UK. In  addition, Dreams staff members will work closely with the organisation’s volunteer network, which supports numerous events and activities that run throughout the country.

Jonathan Hirst, chief executive of Dreams, said: “It’s such an honour to be the very first British brand to partner with Team GB, Paralympics GB and Special Olympics GB. Special Olympics GB is truly one-of-a-kind. Not only in the opportunities it provides for people with intellectual disabilities to try new sports and compete, but also in the amazing community it has created.

“We’re thrilled to be a part of this community, and we look forward to supporting Special Olympics GB – both as an organisation and through our colleagues – in the huge number and variety of events and activities it has in store.”

The move comes as Dreams renews its partnership with Team GB and Paralympics GB in which it will become the Official Sleep Partner for the 2024 Paris Olympic and Paralympic Games.

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