Hotter creates special edition RHS and Platinum Jubilee ranges
Hotter Shoes has teamed up with gardening charity Royal Horticultural Society to launch limited edition RHS and Platinum Jubilee shoes this spring as it looks ahead to a predicted surge in demand for comfort footwear.
The Unbound Group company has teamed up with the RHS for a third year running to create two exclusive RHS designs, which this year have been inspired by the RHS Lindley Collections of more than 25,000 botanical images. With the designs created by UK designer Camilla Andrews. Hotter has manufactured 5,805 pairs at its Skelmersdale factory.
In addition, the retailer is launching a Platinum Jubilee collection to celebrate the Queen’s seventy years of service. This has involved its product design team creating two unique designs with 1,210 pairs being manufactured.
The collections include one sandal and three Deck shoe designs.
Sarah Davies, chief product officer at Unbound, said: “It’s a fabulous time of year for our customers to meet up and explore the UK with their friends and family. We’re expecting an upsurge in demand as people mark these memorable moments outdoors together, and so we wanted to create collections which are unique, modern and bespoke to reflect a celebratory time of year.”
The Platinum Jubilee shoes will be available from May while the RHS styles are set to go on sale this month.
The news follows a busy start to 2022 for Hotter and its owner Unbound Group. which listed on AIM in January. Since then, Unbound has been developing Hotter’s partnership strategy which has included the launch Hotter products on Marks & Spencer’s ‘Brands at M&S’ platform.
