Dobbies opens second little dobbies in London
Dobbies Garden Centres has opened its second London-based little dobbies in Chiswick High Road.
This is the fourth little dobbies to open in the last year, following the success of the first three stores in Edinburgh, Bristol and, most recently, Westbourne Grove in Notting Hill.
The core offering of little dobbies Chiswick is horticulturally focused with a carefully curated range of houseplants, as well as convenience and sustainable gardening products. This is complemented by a range of selected gifts and seasonal products. Educational point of sale provides an enhanced customer experience with top tips on what houseplants will work where, and how to look after them.
Graeme Jenkins, CEO at Dobbies, said: “The little dobbies stores are going from strength to strength. The format is proving very successful, offering the Dobbies’ experience in towns and cities. It has been created to meet the growing demand to shop local from an increasing number of gardening and houseplant enthusiasts.
“As we open our fourth little dobbies, the second of its kind in London, we are proud to see our ambitious plans for growth coming to fruition, and it’s fantastic that this has been our strongest little dobbies opening so far.”
Dobbies are the largest garden centre operator in the UK with 73 stores nationwide.
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