Cox & Cox launches augmented reality ‘Room Builder’
Homewares and furniture retailer Cox & Cox has launched a Room Builder function that allows customers to design their dream living room, home office or hallway online.
After starting with a blank canvas, customers can select the shade of flooring closest to theirs, then choose a wall colour using Cox & Cox’s own range of paint colours.
Once furniture is selected and added, it can be moved or removed from the drop down menu options to one side. After finishing the layout, customers can then proceed to the styling element by adding items like mirrors, lighting, plants and decorative accessories. When the room is finished, the design can be saved and shared via email or message. All the chosen products automatically appear in a wish list and can be added to the basket with one click.
Dani Taylor, Cox & Cox product and creative director, said: “The possibilities are endless to suit every interior style. Seeing how products look next to each other, being able to swap things in and out, and even changing paint colours on the wall – it’s a fantastic tool. We’ve had a lot of fun playing around with this and know that our design conscious customers will love it too, we look forward to seeing what they come up with.”
The software is powerd by Hullabalook stickers technology.
Aynsley Peet, ecommerce director at Cox & Cox, described the intial feedback from customers as fantastic and said the company now plans to start using the software as a marketing tool.
He added: “The design and in-house styling teams will build rooms showing how to create the latest interiors trends that home interiors enthusiasts can replicate, and we can invite our customers to share their own designs with us which we’ll then share on our social media channels, and through Style Notes, our blog.”