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Cox & Cox posts surge in sales

Cox & Cox has seen its sales increase by 54% year-on-year in its second quarter after the homewares and furniture retailer continued to experience sales growth… View Article

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Cox & Cox posts surge in sales

Cox & Cox has seen its sales increase by 54% year-on-year in its second quarter after the homewares and furniture retailer continued to experience sales growth across all product departments.

The uplift means that sales are up 105% in the year to date.

Outdoor sales were particularly strong with outdoor furniture sales increasing by 82% and outdoor accessories by 22%. Furniture sales were also up, rising by 76.4%.  

Cox & Cox said its strategy of drip feeding new products on its website has worked well. It also benefited from a 61% increase in its customer database. The company’s chief executive Richard Bell said: “We continue to place stock orders to fulfil demand, extend the season and run some bestsellers all year. This has been well received by customers and we will continue with this strategy for SS22 for both furniture and key accessories including planting and water features.

Last month, Cox & Cox appointed Paul Strudwick as its new marketing director. In his new role, he will be responsible for driving the Cox & Cox brand forward by exploring new markets, increasing brand awareness and developing the marketing strategy for the retailer’s next stage of growth.

Bell said he expects a strong autumn trading period. He added: “The website has only just gone live with AW21 and we’ve already sold our first Christmas tree. A good omen.”

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