Walgreens Boots Alliance launches No7 Beauty Company
Walgreens Boots Alliance has launched a consumer-led beauty business called No7 Beauty Company that includes the brands No7, Liz Earle Beauty Co, Botanics, Soap & Glory, Sleek Makeup and Your Good Skin.
In a statement, WBA said the business will develop omnichannel offerings with WBA retailers and new and existing retail partners around the world through a direct-to-consumer model, .com sites and mobile apps.
Meanwhile, its strategy will be led by insights into consumer shopping behaviours and the development of new products through sustainable sourcing practices and innovation.
Annie Murphy, WBA senior vice president, global chief commercial brands officer and international retail, said: “The launch of No7 Beauty Company, a new consumer packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio. It is all about maximising everything we are part of as WBA. No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation.”
To mark the launch of the business, WBA has released a report called Beautifully Informed which focuses on the evolving role of beauty brands, today’s beauty consumer and shopping behaviours, and the future trends that will drive the industry.
Mark Winter, managing director of No7 Beauty Company, said: “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation. With our new identity, we are better placed than ever to create new relationships with retail partners and unite our 2,900 team members including 1,600 beauty advisors, helping us to align our strategy across all of our brand teams in every geography.”