Tria Beauty launches into Selfridges

Tria Beauty, the online retailer of laser beauty solutions for home use, has launched into Selfridges London today.

The brand’s products are now available at the retailer’s Smartech concession, which is the largest inside the flagship Oxford Street store.

The move means that Tria’s customers can now interact with its Hair Removal Laser 4X, the Age-Defying Laser and Hair Removal Laser Precision products before purchasing rather than just buying online.

Over the last 18 months, the company has benefited from rising demand for at-home laser beauty solutions due to the impact of the Covid-19 pandemic and the fact that more people are looking for eco-friendly alternatives to everyday consumables like disposable razors.

Graeme Bradbury, Tria Beauty EMEA general manager, said: “As a science-driven brand leading the way in laser hair removal products, we are incredibly proud to be launching at the Smartech concession within one of the country’s most iconic stores.

“It is fantastic not only for the brand but for our customers who will now be able to see our products in their best light and to interact with them before they purchase.

To coincide with the launch Smartech is opening up its doors to a Beauty Tech Bar pop up destination at Selfridges LG this wee where it will be sharing a glimpse into the future of beauty tech including Tria Beauty and experiential retail.