Casablanca Paris launches installation at Selfridges
Casablanca Paris has launched a new installation at Selfridges for its first Casablanca womenswear collection.
The brand has taken over the store’s womenswear atrium space to showcase its signature designs for autumn/winter 2021 including silk shirts, tailoring and a new line of handbags. With its clothing designed in Paris and made in Casablanca, the brand offers a fusion of lux and leisurewear.
Charaf Tajer, creative director of Casablanca Paris, said: “Casablanca Paris have an amazing relationship with Selfridges. They bought the very first collection from the brand which was so surreal for me. It seemed a natural fit for us to host the installation, launching our first womenswear collection. As an emerging brand, we are honoured to create our own Casablanca get-away for customers inside such an iconic store, and continue our relationship with Selfridges in such an innovative manner.”
The installation will run until 5 September 2021.
Jeannie Lee, head of womenswear at Selfridges, said: “We are so excited for Casablanca’s takeover of our atrium space. We are thrilled to be able to give the brand an opportunity to present their full vision to our customers, as well as introducing the brand into our womenswear edit.”
Image by Auriane Defert
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