The Perfume Shop open experiential store in Birmingham
The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store at The Fort Shopping Park, Birmingham on Friday 18th August 2023.
Opening in just a few days, the retailer will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.
The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Friday 18th August – Saturday 19th August, The Perfume Shop will also offer a free bottle of fragrance to the first 30 customers with any purchase over £60.
The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
Satvinder, Store Manager at The Perfume Shop Birmingham commented: “We’re excited to reveal another new experiential store in The Fort Shopping Park, Birmingham. We pride ourselves on the knowledge we here at The Perfume Shop Birmingham have about fragrances. From our dedicated and highly knowledgeable staff offering fragrance consultations, to our personalised ribbon machines, complimentary gift wrapping, there’s something for everyone at The Perfume Shop. The Perfume Shop is waiting to guide you through the fragrances we have to offer and finding the perfect match every time. We can’t wait to welcome our customers into the new store.”
One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, 9B, The Fort Shopping Park, 20 Fort Pkwy, Erdington, Birmingham B24 9FP