Superdrug to invest in 25 “bigger and better” store openings in 2023
Superdrug has unveiled plans to invest in the opening of 25 new stores this year as it looks to expand its bricks-and-mortar presence.
The move is expected to create over 570 jobs across the UK.
The investment is part of the health and beauty retailer’s “Online + Offline” platform strategy to deliver its omnichannel ambitions. This has already included the opening of new stores in the Washington Gallery and Falkirk Retail Parks in February and last month’s launch of the biggest Superdrug in Scotland at Braehead.
Superdrug’s property director Nigel Duxbury said: “High streets and retail parks are the beating heart of our communities and an essential part of our economy. Our investment in bricks-and-mortar will help us continue to stretch, shape, and deliver for our customers in the future, as well as helping transform communities into vibrant places to live, work and shop.”
A further three “best-in-class” stores will be opening soon in Dublin Dundrum, Manchester Trafford Centre and London Brent Cross, with more stores in the pipeline for later this year. The larger stores will also offer customers an extensive range of beauty treatments, as well as access to a essential healthcare services through pharmacies and nurse clinics.
In addition, Superdrug will be refitting 70 stores through a series of updates that will include the installation of new shop fronts, fully recyclable signage, and improved flooring and ceiling tiles made from bio-soluble mineral wool, clay and starch. The shops will also have energy efficient LED lighting, new floor layouts and upgraded fascia and internal signage.
Superdrug’s chief executive Peter Macnab said: “Recent years have seen seismic changes in our sector, and constantly evolving customer expectations. An investment of this scale demonstrates our resilience in the face of continuing social and economic challenges, but also our confidence and commitment to our customers and communities.”
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