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M&S brings back ‘bigger and better’ 12 Days of Sparks digital advent calendar campaign

Marks & Spencer has brought back its 12 Days of Sparks digital advent calendar for its Sparks loyalty customers. The move follows the success of last… View Article

GENERAL MERCHANDISE

M&S brings back ‘bigger and better’ 12 Days of Sparks digital advent calendar campaign

Marks & Spencer has brought back its 12 Days of Sparks digital advent calendar for its Sparks loyalty customers.

The move follows the success of last year’s campaign when over 4 million “doors” were opened.

M&S said 12 Days of Sparks has returned bigger and better than before with thousands more festive treats and offers for its 16 million Sparks customers.

Available on the M&S app and M&S.com, it will offer daily rewards, including free festive treats and personalised offers such as 20% off Christmas prosecco and online flowers, as well as 15% off knitwear. The app will also feature exclusive competitions including the opportunity to enter a prize draw for the chance to win a holiday to Canada worth over £12,000.

Danielle Papagapiou, head of loyalty at M&S, said: “12 Days of Sparks is even bigger and better this year, with thousands of personalised offers and free festive treats for our customers and even a holiday to win. Sparks is our way of saying thank you to our M&S customers and that’s exactly what we’re doing this Christmas. Download the M&S App, sign up to Sparks and unlock exclusive offers and rewards every day until 12th December.”

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