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Superdrug teams up with Milk Honey Bees

Superdrug has teamed up with the Milk Honey Bees charity in a move which will help support and mentor young black girls. Introduced this week on… View Article

HEALTH & BEAUTY

Superdrug teams up with Milk Honey Bees

Superdrug has teamed up with the Milk Honey Bees charity in a move which will help support and mentor young black girls.

Introduced this week on International Day of the Girl, the partnership will see the two organisations join forces to support young black girls as they move from school into further education or the workplace by equipping them with essential social, employment and life skills.

Participants will benefit from real life training, essential skill building and immersion in a workplace environment. The long-term partnership will see the Milk Honey Bees mentees become integral within many parts of the Superdrug business, including the launch of a new product this autumn.

In 2021, Superdrug committed to actionable change with the launch of the Shades of You campaign. This saw the retailer exclusively launch five new black owned brands to market, including Nylah’s Naturals, Afrocenchix and Juvia’s Place. Superdrug said the partnership with Milk Honey Bees will help it continue on its journey to bring real change to the beauty industry.

Superdrug’s chief commercial officer Simon Comins said: “We are proud to be partnering with such an important organisation who are making real change in their local communities. We hope that through this partnership, we will be able to support Ebinehita in the essential work she is doing, as well as ensuring young black and mixed heritage girls have access to training and skill building within the Superdrug network.”

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