Superdrug launches health and beauty marketplace

Superdrug has launched a health and beauty marketplace featuring 300 brands.

The platform has been integrated on Superdrug.com where third-party marketplace products will sit alongside Superdrug products and will be identifiable with a marketplace logo and banner.

Superdrug marketing and ecommerce director Matt Walburn said: “Marketplace is the exciting next step in our digital transformation programme.  Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”

Brands present at launch include the likes of cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, women’s razor brand FFS Beauty and beauty brand Jecca Blac.

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