Superdrug expands Skinnydip shop-in-shop experience
Superdrug is expanding its Skinnydip shop-in-shop experience following a successful trial.
The partnership will see Superdrug offer exclusive Skinnydip lines which will include an expansion for the retailer into lifestyle and tech ranges.
Simon Comins, chief commercial officer at Superdrug, said: “Following the success of our largest ever ‘shop in shop’ with Skinnydip earlier this year, we are thrilled to be rolling out our immersive shopping experiences nationwide. We pride ourselves on offering customers the best brands in one accessible destination. So by partnering with likeminded brands like Skinnydip, we can offer shoppers a really enjoyable experience on their local high street.”
The latest Skinnydip lifestyle range offers new products across tech, gifting, beauty, fashion and homewares, including new category options for Superdrug such as nightwear, slippers and cushions. In addition, Skinnydip’s packaging is 100% recyclable and its beauty range is all vegan.
James Gold, co-founder of Skinnydip, said: “We are so excited to extend our partnership with Superdrug to bring a Skinnydip experience to even more Superdrug stores. We feel we share a similar customer and hope to put a big smile on customers faces by offering them our latest product ranges in stores.”
