Superdrug appoints Chloe Carmichael as cost-of-living ambassador
Health and beauty retailer Superdrug has appointed deals expert and TV presenter Chloe Carmichael as its cost-of-living ambassador.
Carmichael runs a 60,000 strong online community called Chloe’s Deal Club.
Subscribe to TRBFrom July to September, she will be working with Superdrug to raise awareness of summer savings and the best value own brand products across key categories and everyday essentials. This will include creating a mini-series of social media content.
The partnership marks the second successful year of the retailer’s ongoing cost-of-living campaign, which aims to help customers access the best deals.
Simon Comins, chief commercial officer at Superdrug, said: “With our ongoing cost-of-living campaign, we commit to bringing customers the best value on everyday products.
“We know that customers are always looking for ways to shop smarter, and by partnering with Chloe, we hope to help even more shoppers take advantage of our summer savings – from essential healthcare products to items that will provide joy and a moment of self-care, without breaking the bank.”
