Sephora to open in 260 US locations in 2021
Sephora has announced plans to open 60 new shops in the US and 200 locations inside Kohl’s stores in the country.
New standalone Sephora stores will begin opening this month in regions such as the Pacific Northwest, Florida and Texas as well as in cities like Los Angeles and Nashville.
Meanwhile, the shop-in-shop locations in Kohl stores will launch later this year in Greater Los Angeles, Greater New York, New Jersey and the Midwest including key markets such as Greater Chicago, Minneapolis, Ohio and Wisconsin. The locations will aim to offer a fully-immersive, premium beauty experience within a 2,500 square foot space.
Sephora said the expansion across US suburban markets is a key element of its omnichannel growth plans. Despite seeing record online sales in 2020, the retailer said it regards bricks-and-mortar shops and the in-store experience as a critical part of the shopper journey.
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