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Sephora chooses Accelerate brands for 2022

Sephora has announced that participants for its 2022 US brand incubator programme will be a group of ten BIPOC brand founders. Now in its seventh year,… View Article

HEALTH & BEAUTY

Sephora chooses Accelerate brands for 2022

Sephora has announced that participants for its 2022 US brand incubator programme will be a group of ten BIPOC brand founders.

Now in its seventh year, the Sephora Accelerate programme is continuing its focus on supporting businesses with founders of colour. The shift, instituted earlier this year, reflects Sephora’s commitment to increasing BIPOC representation in the prestige beauty sector and in its product range.

Priya Venkatesh, SVP of merchandising, skin care and hairmat at Sephora, said: “We are committed to ensuring that the brands and products found at Sephora represent all the colours, races, and ethnicities that make up America, effectively building a beauty community to which everyone feels they belong. To do so, it’s important that brand founders of all backgrounds have the opportunity and resources they need to grow their businesses and thrive.”

In addition to a curriculum, Sephora said this year’s programme will offer mentorship, merchandising support, potential funding and investor connections for all participants, who will also have the opportunity to launch at Sephora on completion of the programme.

The list of participants is as follows:

  • Basma Hameed and Parisa Durrani, Founders, BASMA Beauty
  • Fara Homidi, Founder, FARA HOMIDI
  • Selah Lemon, Founder, House of Foster
  • Nisha Phatak and Madhu Punjabi, Co-Founders, Lion Pose
  • Rimah Husain, Founder, Kempt
  • Sravya Adusumilli, Founder, Mango People
  • Carolina Contreras, Founder, Miss Rizos
  • Kiku Chaudhuri, Co-Founder, SHAZ & KIKS
  • Krys Lunardo, Founder, Sistine
  • Scarlett Rocourt, Founder, Wonder Curl

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