Morphe opens at St David’s
The Morphe cosmetics brand has opened its first Welsh store at the St David’s shopping destination in Cardiff.
Founded in 2008 in Los Angeles, Morphe sells its own range of make-up products as well as items from brands such as Iconic London, SUVA Beauty, Frank Body, NABLA Cosmetics, P.Louise, Beauty Bakerie and more.
The new shop spans approximately 3,500 square feet and is situated adjacent to Apple.
Kahla Broussard, vice president of retail sales and operations at FORMA Brands, said: “We are thrilled to have opened our first Welsh store here at St David’s, alongside so many other premium international brands. Cardiff is a key UK city for Morphe, and we look forward to welcoming even more Morphe fans to our growing brand family.”
The opening follows the launch of new stores by Zara and BoConcept at St David’s.
Speaking on behalf of the St David’s partnership, Russell Loveland, senior portfolio director for Landsec, added: “The beauty industry remains one of the fastest growing sectors, and the opening of Morphe at St David’s highlights our ongoing commitment to deliver here exactly what our customers want.”