Laings invests £3 million in St David’s store expansion
Family-run jeweller Laings is expanding its showroom at the St David’s shopping destination in Cardiff.
Due to relaunch next month, the upsized 4,735 square foot space will also begin selling the Rolex and Patek Philippe brands, which will be a first for St David’s.
The move forms part of Laings’ UK wide expansion plans following the celebration of its 180th year of trading in 2020. The company has invested £3 million in the Cardiff showroom which has trebled in size,
Situated on The Hayes, the space will offer luxury watches and jewellery, including hand selected engagement rings, fine jewellery and luxury timepieces. Designed by the Espirit Group, it will also feature dedicated diamond and jewellery areas where customers can view curated collections in private.
Joe Walsh, chief executive of Laings, said: “Our showroom is located right at the heart of Cardiff and our expanded presence here means we can give the luxury brands we represent the stage on which to shine. We knew that we wanted St David’s to play an integral part in our extensive national investment programme, and the expansion of our Cardiff showroom has allowed us to create a new experience for our clients, centred around the exceptional service Laings is known for. We can’t wait to unveil our new showroom to our Welsh clientele next month.”
The news follows recent openings by Breitling, Zara and Morphe at St David’s.
Speaking on behalf of the St David’s Partnership, Russell Loveland, senior portfolio director for Landsec, said: “The investment by brands such as Laings and subsequent introduction of global names such as Patek Philippe to the centre cements Cardiff as a key UK retail destination and builds upon the already strong line up at St David’s. Our approach to building collaborative relationships with our brand partners is clearly evidenced with this significant upsize. By working hand in hand, we’re helping our brands succeed, and in doing so ensuring St David’s goes from strength to strength.”