MAC appoints Nicola Formichetti as global creative director
Nicola Formichetti has been appointed as global creative director of MAC Cosmetics.
Due to join the business on 19 May, Formichetti will bring his “visionary artistry, genre-defying creativity and consumer-first mindset” to the business where he will be responsible shaping the strategy, conceptualisation and execution of MAC’s creative vision.
This will include elevating the brand’s global image and impact across touchpoints ranging from campaigns and social media platforms to product, packaging, and immersive retail experiences.
Known for his genre-defying work with celebrities such as Lady Gaga, he will lead a multidisciplinary creative team while reporting directly to Aïda Moudachirou-Rébois, MAC’s senior vice president and global general manager.
Never Miss a Retail Update!MAC is part of the Estée Lauder group of companies which also includes the likes of Tom Ford, Clinique, Origins, Bobbi Brown Cosmetics and Jo Malone.
Stéphane de La Faverie, president and chief executive of The Estée Lauder Companies. said: “This appointment represents yet another definitive step forward for The Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world.
“A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences.”
Formichetti added: MAC is an iconic brand that has always championed the people and communities that move culture forward.
“Having previously collaborated with the brand on my Nicopanda collection and the MAC Viva Glam campaign, I’m thrilled to return and bring my vision to this next chapter.”
Photograph by Matthew Brookes
