Very expands premium beauty offering with 440-product Estée Lauder range

The Very Group, operator of Very and Littlewoods, is expanding its premium beauty offering through a new partnership with Estée Lauder.

The range has launched with 440 product options spanning skincare and make-up, including hero products such as the Double Wear Stay-in-Place Foundation and the Advanced Night Repair range.

The move reflects growing demand for premium beauty at Very. The retailer has also recently expanded its Korean beauty offering and rolled out seasonal beauty boxes, with both its spring and summer editions selling out within days.

Sam Wright, chief customer and commercial officer at The Very Group said: “Our new partnership with Estée Lauder is an exciting step in the evolution of our beauty offering.

“The category has been in continuous annual growth for more than five years, and bringing Estée Lauder into the range reflects our commitment to introducing sought-after, premium brands that deliver quality. We have no doubt the new range is going to be well received by our customers.”

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