M&S expands partnership with Estée Lauder
M&S is expanding its partnership with Estée Lauder by adding more than 400 skincare and make-up products to its beauty offering this month.
Part of the wider ‘Brands at M&S’ strategy, the move follows the success of Estée Lauder Fragrance at M&S. It will bring the retailer’s total number of third-party beauty brands to 53 which now represent over 40% of total sales in M&S Beauty.
Estée Lauder products will be available on M&S.com as well as in 17 M&S stores including Bluewater, Cribbs Causeway and Fosse Park. Each store will have a dedicated Estée Lauder counter with expert beauty advisors on hand to assist customers.
James Mugford, head of beauty at M&S, said: “As we continue to reshape for growth, our focus is on combining the strength of our core beauty offer with carefully selected third-party partners as we seek to become the trusted editor for Beauty.
Subscribe to TRB“We’re confident that the addition of Estée Lauder make-up and skincare will complement our existing beauty offer and support us as we continue to broaden our appeal, helping us become more relevant, more often, to our customers.”
Luke Evans, vice president / general manager at Estée Lauder, added: “We are thrilled to partner with M&S, a trusted and growing beauty destination, to bring our iconic products to M&S customers in the UK.”
