Holland & Barrett launches new wellness app
Holland & Barrett has launched a personalised wellness platform that puts biological age instead of chronological at the heart of long-term health.
Introduced as part of the retailer’s digital transformation strategy, the H&B&Me app allows users to track their biological age, understand the ‘why’ behind their wellbeing, and take meaningful, everyday steps towards improving their health.
Holland & Barrett said the app will help users to build healthy habits to add quality years to their lives through behaviour changes in nutrition, physical activity, sleep and emotional wellbeing.
The app includes a tool that assesses the customer’s biological age versus their chronological age and then suggests ways to reduce it. The age is calculated using advanced risk modelling and data from 400 million person-years of research to calculate a simple biological age score.
H&B&Me then coaches customers to adopt habits to reduce their biological age through 21-day programmes designed by behaviour change experts.
Tamara Rajah, chief executive of wellness solutions and chief transformation officer at Holland & Barrett, said: “We’re living through a societal shift towards prevention, testing and self-care, combined with insufficient public health care provision due to constraints on national health systems, yet with unprecedented interest from consumers in their own wellness.
“This highlighted an unmet need for an accessible, affordable, engaging preventative wellness solution, which not only tracks wellness, but crucially empowers people to move beyond quick fixes and build healthy habits that lead to lasting improvements in overall wellbeing.
“This is what we’ve created with H&B&Me, and it sits right at the heart of H&B’s purpose to make health and wellness a way of life for everyone and add quality years to life.”
Holland & Barrett has been investing heavily in its over the past year, with its total capital investment reaching £96.3 million in FY24.
A significant part of this has been used to support the acceleration of its digital transformation where key developments have included the launch of a new suite of digital platforms, enhancements to the online customer experience, and major improvements to fulfilment operations and supply chain automation.
