THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Freemans names Sophie Ellis-Bextor as face of autumn/winter campaign

Freemans has announced that Sophie Ellis-Bextor has been appointed as the face of its new autumn/winter fashion campaign. The digital department store will target the 40+… View Article

FASHION RETAIL NEWS UK

Freemans names Sophie Ellis-Bextor as face of autumn/winter campaign

Freemans has announced that Sophie Ellis-Bextor has been appointed as the face of its new autumn/winter fashion campaign.

The digital department store will target the 40+ female shopper through the campaign with the aim of positioning itself as a “style ally”.

A 30-second film starring Ellis-Bextor will launch on 13 September in ITV’s Coronation Street ad break and the season opener on Channel 4’s Gogglebox. It will also run on YouTube and all major digital channels.

Shot on location in Stockport, Warrington and the Trafford Centre, the ad’s soundtrack features an exclusive  preview of a new single from the star called ‘Freedom of the Night’ which will be released later in the month.

Ellis-Bextor will be joined in the full 360 campaign by the newly launched Freemans‘ Style Squad of stylist influencers on social and digital channels, who will join her in giving style tips and advice.

Richard Cristofoli, chief customer officer at Freemans, said: “As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.  That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.”

Subscribe For Retail News